Kristen Kaighn

#open-share - February 14, 2023 at 06:30 PM

yesssss love to see this @Jake Sotir

#open-share - January 23, 2023 at 03:26 PM

CMA community! [this one's for you](https://www.linkedin.com/posts/getlaudable_marketing-sales-b2bmarketing-activity-7023303683253706752-IjY4?utm_source=share&utm_medium=member_desktop). we started a massive swipe file (collection of real ideas) of all the ways to use customer proof in sales and marketing. thanks to (@Amanda Peacock @Jake Sotir @Val Geisler@Katlin Hess) for sharing their ideas already, what else have you seen or tried that we should add?

#random - January 12, 2023 at 03:01 PM

lols maybe a #yelling channel is needed 😆 bet it would be 99% data-related

#announcements - January 06, 2023 at 02:30 PM

Plus one to @Kyle Tansley I had someone on my team at Hopin that was a Customer Story Marketing Manager, especially helped with the delineation bc I had 2 other Customer Marketers on the team focused on Advocacy and Engagement

#announcements - January 06, 2023 at 11:44 AM

@Shannon Howard I’d be up for a chat! One of the things I’ve always done from a CMA pov is establish an Advocacy Portfolio Brand so that there is an architecture for branding and naming your customers, advocates, community, events, user groups, awards program, content, etc. Without structure some programs look super confusing and conflicting with other teams to your customers

#welcome - December 14, 2022 at 03:37 PM

ahhhh thank you @Val Geisler & @Mary Green (Owner CMAweekly)! total open book on teams, tech, alignment, metrics, all the things ❤️

#welcome - December 14, 2022 at 12:54 PM

@Kevin Lau those were theeee days never forget boba tuesday

#welcome - December 14, 2022 at 12:59 AM

Realized today after talking with @Mary Green (Owner CMAweekly) that I never introduced myself I'm based right outside of Philly and currently the VP of Marketing @ Laudable but before that built Customer Marketing & Community functions at Peakon (Workday), Gainsight, and Hopin (+ some Product Marketing at Marketo). I'm super passionate about all things CMA but how sales & marketing can use customer voice to grow is really my jam ❤️