#10-community

Thread

Shelly Ryder April 09, 2025 at 02:29 PM

Looking forward to learning & sharing with other customer community managers and supporters here. We're getting reach to launch a new community in Q3. Currently mapping out our strategy and launch plan. Happy to share that work in progress, and would love to learn from others' experiences!

Mary Green (Owner CMAweekly) April 09, 2025 at 05:23 PM

What do you plan on including in your strategy? I'd love to collaborate and help out.

Shelly Ryder April 09, 2025 at 05:28 PM

Hi Mary! I'm working on a deck now with 4 topics: Community Goals, Platforms, Next Steps, Launch. Have you started up a new community before?

Mary Green (Owner CMAweekly) April 09, 2025 at 05:38 PM

Yes, many times. I love the slides idea. Do you know what your goals are? What platform you will use?

Shelly Ryder April 09, 2025 at 05:52 PM

I'm hoping we go for Gainsight, as we are currently implementing Gainsight CS and they work well together.

Shelly Ryder April 09, 2025 at 05:53 PM

Goals:

Shelly Ryder April 09, 2025 at 05:53 PM

Shelly Ryder April 09, 2025 at 05:53 PM

Phased rollout, starting with customers only for the first year

Shelly Ryder April 09, 2025 at 05:55 PM

Mary Green (Owner CMAweekly) April 09, 2025 at 06:06 PM

I like the Goals, Strategy, Tactics approach.

I would bring in the existing adoption and expansion rates so you can track that over time and show impact. Do you know how they are measuring brand loyalty now?

Overall, I like the phased strategy. How do you plan on launching?

Shelly Ryder April 09, 2025 at 06:21 PM

The Steering Committee would work on developing our success measures. Launch plan, 2 screens:

Shelly Ryder April 09, 2025 at 06:21 PM

Shelly Ryder April 09, 2025 at 06:21 PM

This is just a draft so far.

Mary Green (Owner CMAweekly) April 09, 2025 at 09:00 PM

This is really good. Congrats, you've clearly put a lot into this.

Joel Primack April 09, 2025 at 11:06 PM

Here’s the most comprehensive community launch doc I’ve seen by Brian Oblinger and & Erika Kuhl: https://docs.google.com/document/d/1qEsTpoLZZoygWK66db3o1y9NUcSmgx3_WQUG8fPfHu0/edit
• Tip 💡 Adjust to right-size it for your organization, because it’s a lot without doing so.

Shelly Ryder April 09, 2025 at 11:08 PM

Thanks Joel!

Joel Primack April 09, 2025 at 11:09 PM

Welcome, Shelly 😊

Mary Green (Owner CMAweekly) April 10, 2025 at 10:30 PM

Idk if you need it <@U0806J8HHHR> but here are slides from Shelly

Mary Green (Owner CMAweekly) April 10, 2025 at 10:32 PM

True. I’ve helped companies migrate so let me know if I can help.

Rachel Ward April 14, 2025 at 11:26 AM

<@U08F1BYQ8AY> great thread to follow