#9-lifecycle-expansion

Hi Rachel! Long time no chat, hope you're well 🙂 Listing out the program tactics below.
• For targeting, we target customers who are using our Engage solution, and we want to upsell our Performance solution. We have criteria (i.e., adoption, health, being a customer for more than 4 months, etc). A mix of admins of the product and decision-makers.
• 15 min of the presentation is using our own People Science research about Perf Mgmt and how it impacts the business bottom line, retaining high performers, etc.
• We also tie back on how Engage & Perf work hand in hand to drive impact.
• Then, 15 min is a demo of the platform run by a solutions consultant.
• We used to call these lunch and learns and send anyone who attended a $25 gift card for Uber Eats/Door Dash, but now that we have rebranded to "grow with us," we will gift a little plant and journal to a select group of strategic accounts.
• Also, we promote this via email and during our product update webinars to drive registrations.
Happy to answer any more questions of hop on a call to brainstorm 🙂

<@U0824HWNEF3> thought this would interest you as we think about our next few quarters of marketing.

Thanks @shetal27, I know it's been a while! Finally coming up for air and trying to get myself back into the community a bit more. Appreciate you sharing this. I've tagged my team member, Liza. We are brainstorming for Q2 and onward later this week. I think a call would be great, let me see what works best for her as well!