#9-lifecycle-expansion
Thread
Hi Clay. Echoing a lot of what Rachel just mentioned. We are doing a "grow with us" series of emails, product update webinars, and 30-minute product demos (15 minutes of research/data-based content and 15 min of product demo). The goal is to encourage customers to "grow with us" through educational content and eventually influence adding products. We also incorporated gifting for strategic ENT accounts from our ABM list. Like Rachel, the product update and demo webinars perform best and drive expansion pipeline.
@shetal27 how are you using gifting? Is it to schedule meetings? Or is it part of a lunch and learn type event?
<@U0824HWNEF3> and I just got Sendoso and have been looking at ways to use it (though only our SAM (ent BDR for our account management team) have user seats so either we use a magic link for a lunch and learn or we use BDRs for scheduling meetings with Sendoso.
We have used it to schedule meetings or accelerate deals, which typically come from AMs or SDRs. Our team will provide them with a monthly budget they can deploy toward the ABM list we have. We've also used it to send gifts to strategic accounts "surprise and delight"โfor example, it was National Random Act of Kindness on 2/17, and we sent about 14 accounts a $50 GC to donate to a charity of choice. As I mentioned in my other thread, we've also gifted $25 during our lunch and learn demos for anyone who attended. We also used to do a coffee chat roundtable series for execs and would send a coffee bundle for anyone who registered, etc. Currently trying to make this more automated but it's highly dependent on the use case.
Thanks ๐