#cabs

Thread

Jennifer Lyons February 17, 2025 at 06:15 PM

What are some good strategies to get executives to ‘do the work’ necessary to support a real, interactive CAB? For example, in a start-up org and the PE folks and board want a real CAB established within a quarter.

Jeanne Talbot February 17, 2025 at 06:43 PM

Create your own internal committee/board to establish goals and roles/responsibilities …along with what your CAB is and is not. I’d suggest including product management, product marketing, customer success, events. Then get buy in from CMO, CRO, CPO, CCO. Especially budget!