#cabs

Thread

Amy December 08, 2025 at 05:34 PM

I have found that it can depend on who is making the “ask”. As an example, if the executive sponsor makes the “ask”, the conversion rate is much higher (versus an account manager or a member of the marketing team making the “ask”).

Emily Gover December 09, 2025 at 05:16 PM

Thanks, Amy! Totally agree — we are planning to have our exec sponsor send the invites... much to the chagrin of the sales reps, we often see higher response rates, too 😉