#cabs
Thread
Hi CAB people! I'm presenting our CAB program recommendations to my LT next week and am hoping to share how other orgs are running their programs to give them a sense of what to expect. If you have a moment, would you mind threading or DMing me with answers to a handful of questions? Hoping it'll only take you a minute or two!
• Your industry/vertical/who are your customers?
• Is your CAB mostly executives/senior LT or a mixture of levels?
• How many CAB members do you have? Do they have a commitment timeframe? 2 years, 1 year, etc?
• Do you offer them stock options or some sort of tangible offering for participating? If so, what?
• How many times do you meet per year? Are they mostly virtual or in-person? A mixture?
Thanks so much for taking the time.
Hi Cameron, sharing a few thoughts below — hope this helps
• Is your CAB mostly executives/senior LT or a mixture of levels?
◦ Ours is primarily exec/senior level management. We are planning to host one CAB meeting this year where we ask them to invite a direct report/someone on their team to host concurrent sessions where we can get a bit more in the weeds with product feedback
• How many CAB members do you have? Do they have a commitment timeframe? 2 years, 1 year, etc?
◦ Commitment is for 1 year with opportunity to renew
• Do you offer them stock options or some sort of tangible offering for participating? If so, what?
◦ Our philosophy is that these positions are entirely voluntary, and while we provide fringe benefits (nice promotional items, comped travel for in-person experiences), any formal kind of compensation (including options) would be a conflict of interest. I would be concerned such forms of compensation would create bias in their feedback (telling us what we want to hear vs. what they actually think). Many execs cannot accept gifts we provide them, so we cover for that by including an option for them to donate the gift amount to a charity of their choice.
• How many times per year do you meet?
◦ This year we are planning for 3x (2 virtual, 1 in-person) but I wouldn't surprised if that gets scaled back to semi-annual. We'll see how our roadmap starts to take shape.
This is great, thank you!