#cabs

Thread

Emily Gover December 08, 2025 at 04:32 PM

Hey all 👋 As our team begins to prep for CAB recruitment in the new year, I'm wondering if y'all would share any insights on conversion rates for your CAB pipeline? (i.e. If your CAB is 10 folks, how many did you need to reach out to?)

I understand this will vary widely based on a lot of factors (i.e. specificity of the persona, organizational relationship with customers/strategic accounts, etc.), but am curious on your experiences. At my previous gig, I think our conversion rate was ~25%-30%, so our outreach list was ~4x-5x our target size

Amanda Peacock December 08, 2025 at 05:36 PM

I have found the opposite tbh ... I normally would say 90% say yes but I think thats also becuase the companies where I've lead this have had CCO who is really in touch with their champion so the only no I was getting was dur to time commitment

Emily Gover December 09, 2025 at 05:15 PM

Thank you <@U08V0DUNXQB>!