#discussions
Thread
Out of curiosity, would love to hear what email systems/platforms people are using for customer-focused comms (either marketing, digital CS or product comms) - multiple systems? Just one? Pros? Cons?
• Hubspot for Email
• Thena for Slack blasts
• Pendo for in-app
ooh @Evan Huck haven't heard of Thena - looks interesting
UserPilot for in-app
Pardot for customer comms (and regular marketing comms)
As much as you can streamline your tech stack, I'm a fan. Especially because it's then easier to visualize what all is going out to people.
That said, you may end up with other platforms (like or SendGrid) that do things a traditional MAP doesn't do.
yea true Sendgrid as more transactional (ie non-marketing/comms) app-driven email (password resets, notifications, etc)
and yea Thena is awesome if you support customers in slack like we do. let me know if you want an intro to the founder - great platform (also helps manages slack questions/help asks as tickets like a Zendesk does which is nice if you're in 100+ slack channels w/customers like we are 🙂
We use Gainsight for customer emails like a monthly customer newsletter or announcements. I don’t think Gainsight is the best for this but I work with what we have for now 🥲 We use Sendgrid as well similar to how Evan mentioned above - password reset, email notifications for our customer education resources, etc.