#discussions

Thread

Allison Levy September 06, 2024 at 09:45 PM

Does anyone have a visual that shows an ideal customer advocacy lifecycle journey? I want to showcase how you can create advocates early on in the customer journey who will be willing to provide quotes, leave reviews, etc. Going to start drafting something but looking for inspo!

Kevin Lau September 06, 2024 at 09:50 PM

Here's a few - one from an adoption standpoint and the other from a post-sale flywheel - I've used both in presentations to explain it's a process that starts earlier in their lifecycle

Allison Levy September 06, 2024 at 09:59 PM

Thanks Kevin! Really appreciate you sharing these images. I remember watching you present at an Influitive meetup in San Francisco like 8 years ago and learning a lot from your presentation. The CMA community is getting much bigger but still a small world 🙂

Kevin Lau September 06, 2024 at 10:37 PM

Can't believe that was 8 years ago

Vera Flores September 10, 2024 at 01:47 PM

@Allison Levy I have a slide that I can share with you, just send me your email

Allison Levy September 10, 2024 at 03:02 PM

aelevy91@gmail.com|aelevy91@gmail.com - thanks @Vera Flores!