#discussions
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Does anyone have a great Customer Marketing m/Advocacy Value slide that highlights the benefits of partnering with you on marketing engagements. Something that the customer success team could use to start conversations on marketing opportunities, etc.. would love to see examples if you’re willing to share!
Like this?
Thanks for sharing, Shannon!
These are really helpful @Shannon Howard! Follow-on question - how do you get your CS team to share them? We no longer have a separate CS function, and our AEs are revenue-focused, so anything "extra" is like pulling teeth.
@Michelle Cloutier - My CS teams have usually been receptive to this. Given that your AEs are now responsible for CS, I wonder if you can do one of the following:
• Provide 2-way incentives. The AE gets $$ for advocacy, the advocate gets something.
• Show how every new deal touches a customer and the value of advocacy to acquisition. When they understand that, it becomes more of a "no-brainer" to connect you with customers because THEY are the ultimate beneficiaries (of referrals, references, VOC content, etc.)