#general

Include something interactive like a flash poll or a trivia question (with a small prize to the person in each timezone who answers correctly, and the answer given in the next issue).

We sent our executive newsletter through Customer Success using Gainsight for a more personalized approach, which drove average open rates of around 40%.

We are re-imagining ours right now. The thing I've been thinking about is: would I want to read this? Would I find this valuable?

With that in mind, thinking more about how we message, how we write the copy, how to make things "quick tips" vs. long, drawn out content, etc.

Good thoughts here from everyone! We actually have a pretty high open rate and think some more personalization could help.

To your point about value Shannon - I've also been thinking about building versions based on segments since we have multiple personas and they could find value differently across the same content.

Love that idea, Heather! Are you able to do dynamic content at all? I never figured out the mechanics of that, but love that idea for personalizing parts of the newsletter based on personas, interest, etc.

Yup! We use HubSpot, though probably need to think through what parts we can make dynamic, haha

Interesting and thanks for sharing, <@U07V02XU2CB>! I would love to be able to source content from our customer community but we haven't built a formal community (yet). But maybe there's something there on gathering customer sentiment that I can create ad-hoc.

I'll ping you separately this week on HS features - always good to get some ideas that maybe I'm not aware of

<@U0824HWNEF3> and I are also rethinking our newsletter.

Last year we went full product focused and that increased engagement but this year we’re looking to increase adoption and usage so rethinking things a bit!

Thanks for sharing everyone