#general
General Discussions & Topics
Thread
Wondering if anyone would be willing to share their org chart/list of positions they have in their Customer Marketing vertical? Trying to think through what those roles would be (I have ideas - references, success stories, etc.) but would love to hear what's working for you all in real life.
Back when we had a team (it's been downsized to just me and part time contractor) we had a Director of Customer Marketing with a customer marketing campaign manager who focused on upsell/cross sell motions and a customer advocacy and references manager who focused on our advocacy program and reference management along with generating case studies and online reviews. We felt a little strained even with three people. I would say get a tool to help automate reference management so your advocacy person can spend more time sourcing stories/reviews and expanding the advocate pool.
@Bree Bunzel @Kevin Lau @Rachel Ward