#general

General Discussions & Topics

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Casey Hibbard April 30, 2024 at 08:08 PM

Who is creating first-person blog posts and LinkedIn articles (ghostwritten) in the customer's voice? I'm working on some of these and am wondering what plays best, especially on LinkedIn. If we're already telling the primary story in a traditional case study, then do you create something different for these other pieces? For example, a best practices piece or a focus on one use case or angle?

Joel Primack April 30, 2024 at 08:31 PM

2 points, FWIW:
• I don’t think anyone would really write a LinkedIn article similar to the way a case study is actually written.
• From an SEO-perspective, it’s best that each post is a unique piece of content vs the same thing copied and pasted into another platform.

Casey Hibbard April 30, 2024 at 09:35 PM

Thanks @Joel Primack! I agree. These would be more centered around them meeting their business challenges/goals with the vendor's solution as one piece of that.

Joel Primack April 30, 2024 at 09:36 PM

I’d imagine these being framed as “lessons learned” or “overcoming obstacles” types of posts, not just to a specific platform but the tools + strategy too, so they’re actually valuable for others too.

Perri Chaikof May 01, 2024 at 12:12 AM

I would frame it as thought leadership from that person's experience with your product, and link out to a case study. We've had a few customers do this organically, which is really nice.