#general

Not me sending this to my manager right now......

I did the same 🙂. Great way to reinforce your charter and get resources for next year

I think the biggest problem is that our revenue attribution is so soft in customer marketing compared to demand gen/growth. Marketing metrics and the tools that measure them are heavily skewed toward demand gen.

So, I'm excited to see that this article includes some examples of what metrics they were tracking and the impact on their revenue!

Agreed it does take a bit more work but the end result is way more impact to ndr - the true measure of saas health and success. It’s just not preached enough from the rafters to the board room