#general

With one client I support, peer reviews and analyst relations are partnered. Customer Marketing supports the initiatives by clearing and providing customers, but AR helps set the strategy and identify the reports we're focused on.

With Gartner, it certainly is. Their Magic Quadrants use Gartner Peer Insights (peer reviews) https://www.gartner.com/en/products/peer-insights. It's arguably the main reason why one would collect peer reviews on Gartner Peer Insights (not to be confused with Gartner Digital Markets, though 😵‍💫).

But other leading peer review sites like G2, TrustRadius, and PeerSpot and analysts like Forrester and IDC are generally separate from one another.

(Some exceptions: e.g in the go-to-market technology niche, the analyst firm GTM Partners leverages G2 peer review data, so there's mutually beneficial relationship there, too, if you're in that space)

I work closely with our AR person at Grammarly. As @Alexie Glover mentions, he sets the strategy for us to be on the magic quadrant and VoC reports. Still, he needs our advocates to write GPI reviews to be on those reports, so I work on the review campaign to increase our reviews so we have a better chance of being featured on those reports. It's an important enterprise play for us.

I really appreciate your thoughtful responses @Alexie Glover @Joe Kevens @Emma Hanevelt!