#general

I put the numbers below out a few weeks ago and have a round 2.

New hires and new roles (e.g. promotion) across customer marketing, advocacy, and lifecycle on a rolling 3-month basis averages 7%. Half are new hires (higher than round 1) and half have a new role (this is new).

Is there a small group of people (@Kevin Lau @Gianna Scorsone @Rachel Ward @Rachel Bonistalli) that want to put our heads together? The task is to understand what data is useful to those in charge of CMA programs and vendors in the space. LinkedIn does not make it easy to work with, but have been experimenting with some tools that can get much better results down to the individual level.

3,000 in Customer Advocacy
Changed jobs in past 3 months = 2.5% (10% annual*)

6,500 in Customer Marketing
Changed jobs in past 3 months = 2% (8% annual*)

1,100 in Customer Lifecycle Marketing
Changed jobs in past 3 months = 5% (20% annual*)