#general
General Discussions & Topics
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I'm presenting at the Customer Marketing Summit in NYC in March about the intersection of customer marketing and customer success and the power of the two functions in unison. What topics within that framework would you be most interested in? What's top of mind for everyone? I'll be co-presenting with a customer success leader I've worked with previously. 🎤
Great topic! I'm always thinking about how the work of the two teams together ties directly to revenue, be in retention or expansion.
Hi @Jeanne Talbot, I don't think anyone disagrees with the power of CS and CMA working in unison, however, beyond that I'd be interested in specifics around CS vs. CMA functional tasks -- how are orgs navigating this newer approach in scope overlap, how CMA pros can best leverage their current skills and obtain more of the CS-related skills required moving forward?
@Nick Venturella Agreed. I left my post broad to welcome a wide set of responses, like yours. Interesting point about cross-pollinating skill sets.
How can customer marketing/advocacy hear from customer success which customers are being the most innovative and accomplishing the most from our technology?
When I've seen this work best was a time we got Customer Success really involved in suggested customer nominees for our annual customer awards. We offered the CSMs a free pass to our main annual conference where awards were given if their customer(s) was going to be announced as a winner at the conference.