#general
General Discussions & Topics
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I love this from @Mark Huber about focusing on screenshots of LinkedIn posts, Slack messages, or email replies as actual proof from customers, rather than grand polished traditional case studies.
I'm ideating around collecting more of these small nuggets in our company (there are plenty), but many come from our implementation phase, which is a several month period where the customer works with our implementation team to fully setup and integrate the software.
How do others use positive testimonials from these periods of a journey? Do you anonymize it and use it for marketing, etc? Do you ask the customer to get it approved so it has a name/face with it when using it for marketing, etc?
this 100% - I have google alerts set up for whenever "HackerOne" is mentioned and have gotten a few quotes / proof points from there! In the content database I built there's a section on social media mentions to track them and reps can easily screenshot / share. For emails / random slack "quotes" I always say it's worth the ask then if the answer is no, I make them anonymous and add to UserEvidence. And for peer reviews if there's any good quotes there I add also to UserEvidence
Love this idea! I have asked the customer poc to have the customer post that same thing as a review before, since it's already written it's easy to post it. I love the authenticity of showing the email screenshot to a prospect, but I have not asked a customer for permission - would love to hear from others. I also have a lot of happy customers in implementation who send emails to us.