#general

I just posted some research in the jobs channel on What’s Happening to Customer Marketing & Advocacy Job Openings?

One takeaway was that the vast majority of openings were Manager level and none were VP level. I asked: Are there no VP's or are they just not posted? @Kevin Lau had some personal insight into this question, which got me thinking.

How many CMA VP's are there? I identified about 100. My rough estimate is that there are about 2,000 customer marketing and advocacy programs, with 5% having a VP.

What jumped out to me was grade inflation. About half of the 100 were at SMB or MM companies, and the person got a big title.

Here are some of the enterprise companies you would expect to see--SAP, Cisco, Docusign, Freshworks, Netsuite, Okta, Optimizely, ServiceNow, UKG, BMC, Workday, Microsoft.

I have the list of 100. Any ideas what to do with it?