#general
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Hi there crew, wondering if anyone has a template or visual way to map types of advocacy (reference call, event speaker, case study, video, quotes, slides, etc.) to business goals/outcomes as a way to educate xfn stakeholders what to request when they want to request for social proof? I find that often people want the glitzy stuff like full blown case studies and highly edited videos but end up not using it and don’t get what they need. Or perhaps you’ve worked out a tiring system for type of content, impact, lift, and budget?
That’s an interesting idea. I have a few screenshots that might help with mapping types of advocates to the activities they will do. Maybe it will help even if it doesn’t entirely hit the mark.
I have a deck that outlines advocacy opportunities and time commitment from the customer. Love the idea of also including lift internally.
I don't have anything on type of social proof and when to use it. Sounds like a great idea!
Where’s the deck @Shannon Howard - I’d love to see it too.
Ah yes, that’s what I was thinking it was. Cool TY
I love this idea! It would be great for sales enablement. Happy to help however I can.