#general

General Discussions & Topics

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Lacey Butler April 19, 2024 at 10:57 PM

Hi! Has anyone here attended the customer marketing alliance conferences / did you find them worthwhile? I’m debating whether to make a case to attend :)

Joel Primack April 19, 2024 at 11:05 PM

@Robert Maddox

Mary Green (Owner CMAweekly) April 19, 2024 at 11:42 PM

I think it varies. There was one a few weeks ago and I heard it was bare bones. Robert went this week and he seemed to enjoy it. Are you going to CustomerX Con? I’d make that the priority.

Valeria Gomez April 19, 2024 at 11:43 PM

I have been to the ones in NYC (2022) and SF (2023) I enjoyed them. Good speakers and opportunity to network.

Joel Primack April 19, 2024 at 11:56 PM

I’m planning to go to CustomerX Con in Boston this fall.

Lacey Butler April 20, 2024 at 12:19 AM

Thank you!! I was thinking CMA bc it’s local to me and easier to justify bc it doesn’t require travel but also don’t want to pay for a lackluster experience when a few extra dollars would make a big difference :)

Shannon Howard April 20, 2024 at 12:30 AM

@Irwin Hipsman just went last week and had a good time

Kevin Lau April 20, 2024 at 02:28 AM

I’ve been to the Vegas ones - the first one was small but they did get better

Daniel Palay April 20, 2024 at 10:14 AM

Like @Valeria Gomez, I've been to the one in NYC and the Bay Area one last year and enjoyed them both. I thought the one in the Bay Area was done better than the one in NYC as it was over 2 days (though they could have scheduled things a little bit better on day 2 as it was on a friday). The content they put together is definitely worthwhile for folks any place along their CMA journey. But depending on where you are in that journey or what you're current priorities are, the agendas can be either more or less effective for you.

Robert Maddox April 21, 2024 at 02:43 PM

I’ve found value from all the summits I’ve attended over the last two years - CMA, CMX, CustomerX, and others. What I think drives the most value are discussion tables, workshops, happy hours, vendor dinners. I would say that the CMA summit in Boston last week had the best presentations so far. I’m trying to incorporate more content creation in my role, I plan to go to FinCon this year and VidCon & TravelCon next year. I’ve also enjoyed Podfest and TC Disrupt. GS Pulse now has a community track