#general

We did this for Black Hat and people loved it! We worked with Northpoint

Awesome, thank you!

Sendoso does this too, but they have long lead times (3-4 months). They can do it with both official Lego brand blocks or no-name blocks (Lego compatible) for a cheaper price, and can do custom packaging as well.

Thank you!

You're welcome! They're also one-off sites that can create just Lego mini-figures if you're looking for something smaller than a whole set too 👍

yes, Playwell Bricks is the company that my team is building a direct mailer through

Would love to know from these awesome vendor shares - what signals tied to outcomes drive or drove the decision to gift Lego’s? I have a good friend that works in Lego data privacy and LOOooove Lego for me and my kids. Super curious to hear from those that shared in this thread on the signals + ROI metrics!

We do a holiday gift for key customers each year. It's not as scientific as what you're suggesting, but I try to think of something fun and unique that will appeal to an engineering-heavy audience.

@Lauren Stefano thanks for the transparency. I am working with a client right now and they require an analysis tied to outcomes, which I respect, but not always aligned as a necessity to run a fun gifting campaign, especially as it relates to brand.

Mostly curious to know how others are making this decision based on signals