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Hi Everyone! This is a particular use case, for our annual user conference I need to build a business case on to record sessions or not to record sessions. Benefits of recording: internal folks continue to reference the success stories and share them throughout the year. Cons: We don't really know the ROI, we can't see many metrics about views (they are limited at best), and the cost is very high. Does anyone have any best practices on what they do for their user events? Have you used the post-event recordings in any creative ways beyond hosting them on a community or intranet?
What about setting up a recording studio at the event and professionally record 30 minute interviews with each customer to document their stories, produce a three minute video that can be amplified on social/web with the case study?
Above are both great suggestions. What <@U0806J8HHHR> shared about recording in advance is ideal. Recording live is expensive and adds complexity to the live event. If you do dry runs with speakers, you could record those to share after the event for people who couldn’t make it ( @Kristine Kukich did this one year for CEdMA).
@Amy - thanks for the suggestion! We actually do this also!
<@U0806J8HHHR> - I like the idea to record their sessions on a webinar platform and stream them as virtual sessions!
@Shannon Howard: agreed. We've had a lot of issues with getting people to prep with enough advance notice to have the dry runs ready well enough in advance, but makes my case stronger for why we need to 💡😄!
Thanks for the suggestions!