#general

General Discussions & Topics

Thread

Jacqueline Gu March 20, 2025 at 07:40 PM

Hi All, when it comes to customer stories & videos - we are know and have done the 2-3 minute customer testimonials - curious what are you doing in video storytelling that's slightly new and different in this area that's been getting attention and traction? 🎥

Jaz Cuevas March 20, 2025 at 07:52 PM

Hi @Jacqueline Gu! I’m at the qualtrics conference this week and one of the panels focused on customer experience and capturing customer feedback. They suggested doing a video testimonial survey. Having a set question and let the customer video themselves.

I also think doing video content at the customer’s work place is always fun! Or having them create their own video clips of their day in the office.

Mary Green (Owner CMAweekly) March 20, 2025 at 08:16 PM

I recently saw a live customer story panel at an event.

Jacqueline Gu March 20, 2025 at 08:27 PM

@Mary Green (Owner CMAweekly) elaborate more?

Jennifer Lyons March 20, 2025 at 08:43 PM

Following 👀

Jaz Cuevas March 20, 2025 at 09:27 PM

@Janet see above

Jacqueline Gu March 20, 2025 at 09:45 PM

<@U088B0B9GG6> have you seen these used in the real world? any examples?

Amy March 20, 2025 at 11:28 PM

I have moved from videos to podcasts as customers are more likely to agree to participating in a podcast vs video or a case study. We do use the content from the (approved) podcast to create and publish a case study, quotes, etc and have found many of our customers who have participated in podcasts are great speaking candidates as well.

Jacqueline Gu March 20, 2025 at 11:32 PM

@Amy thanky you - would you share your podcast?