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Hi all, I've been asked to lead a chat for some marketers in Australia about customer marketing as a function, and I'd love some advice on the title! Most have never worked with a customer marketer, so this serves as an introductory session.
I want to cover the three pillars: expansion/optimisation, advocacy, and lifecycle. Here are some options:
- Customer Marketing: How to Expand, Delight, and Activate Your Customer Base
- From Upsell to Evangelist: The Customer Marketing Playbook
- The Underrated Function of Customer Marketing: Maximising Customer Value Through Expansion and Advocacy Thanks all!
Charlotte- have you tried chat gpt. #2 is the most action oriented
I might incorporate strategy and how customer marketing "influences revenue" and "elevates brand". Seems like most companies are laser focused on results of customer marketing and advocacy which might get their attention.
I agree with both @Irwin Hipsman and @Amy have said. I like #2 and, if you don't mind me making a slight suggestion for #2, I would suggest slightly updating it to, "From Onboarding to Evangelist: The Customer Marketing Playbook." Or, you could possibly update to, " From Expansion to Evangelist: The Customer Marketing Playbook."
My first suggestion includes onboarding, which is when customer marketing can work with customer success to help customers understand the product they just purchased, how to correctly onboard it across the company, etc. My second suggestion to change "upsell" to "expansion" is so that you include cross-sell as well as upsell.
Just my two cents. 😊