#general

General Discussions & Topics

Thread

Charlotte Weiss November 25, 2025 at 03:54 AM

Hi all, I've been asked to lead a chat for some marketers in Australia about customer marketing as a function, and I'd love some advice on the title! Most have never worked with a customer marketer, so this serves as an introductory session.

I want to cover the three pillars: expansion/optimisation, advocacy, and lifecycle. Here are some options:

  1. Customer Marketing: How to Expand, Delight, and Activate Your Customer Base
  2. From Upsell to Evangelist: The Customer Marketing Playbook
  3. The Underrated Function of Customer Marketing: Maximising Customer Value Through Expansion and Advocacy Thanks all!

Irwin Hipsman November 25, 2025 at 12:31 PM

Charlotte- have you tried chat gpt. #2 is the most action oriented

Amy November 25, 2025 at 04:33 PM

I might incorporate strategy and how customer marketing "influences revenue" and "elevates brand". Seems like most companies are laser focused on results of customer marketing and advocacy which might get their attention.