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Hi all, I'm running a webinar this Friday for marketers across Australia who want to learn more about customer marketing. Would love love some feedback on this slide in particular, which outlines three pillars of customer marketing.
Is there another pillar missing? Or examples that I've left out? Thanks for your help! Customer marketing as a function is moving pretty slowly in APJ, so trying to do what I can to grow it out here!
@Charlotte Weiss you may want to consider a slide before this highlighting the 3 customer facing disciplines. Customer experience. Customer success and customer marketing. With one sentence for each. CX has been around a long time and is mature, CS is is the middle child and CMA the baby.
I might also break CMA into just advocacy and lifecycle and move the add on expansion into either of the 2.
Probably would not go deep for this presentation as there are subtleties based on how the vendor sells their products
add on / upsell is more in the province of CS. Sell clients more of what they already purchased.
CM can help with cross-sell. Sell existing clients something new or a new buyer at a company what the initial client purchased.
Thank you both, very insightful!