#general

General Discussions & Topics

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Casey Hibbard February 03, 2025 at 05:19 PM

Hi all, I'm looking for examples of first-person customer stories (usually articles/blogs) that are bylined by the customer (but ghostwritten). I know many are finding this to be a more attractive ask for customers than a traditional customer story. I'd love to see examples that are perhaps a hybrid of thought leadership, story elements, and metrics so it's useful for sales.

Alexie Glover February 03, 2025 at 05:23 PM

This is how @Dan Kalmar and the Upshot team used to write—not sure if they're still using this format post-acquisition. I'm sure he's got a ton of examples for you.

Emily Coleman February 03, 2025 at 05:23 PM

We did a joint blog post with Ally bank at the end of last year that was really successful. We collaborated on two separate blog posts that went live on the same day along with social promotion. You can check those out here:
https://launchdarkly.com/blog/moderinizing-software-delivery-ally-financial/
https://www.ally.com/tech/release-modernization-how-we-got-our-weekends-back-one-feature-at-a-time

Cara Peterson February 03, 2025 at 05:43 PM

Here's an example of one I just did with REI: https://www.hackerone.com/blog/how-rei-strengthens-security-hackerones-global-security-researcher-community

Daniel Palay February 03, 2025 at 05:43 PM

We did this a couple times, one that sticks out is our blog from Teletracking

Dan Kalmar February 03, 2025 at 06:29 PM

Thanks for the tag, @Alexie Glover! Yes, I've worked on more of these style stories than I'd care to admit. And yes, we still do them now that I'm at Testimonial Hero. Here are a few examples:
https://amplitude.com/blog/aha-moment-fender
https://www.sprinklr.com/stories/3m-pioneers-exceptional-customer-experiences/
https://www.qlik.com/blog/discover-financial-services-automates-data-ingestion-for-real-time-decision-making-at-scale

Casey Hibbard February 03, 2025 at 10:55 PM

Fantastic examples, everyone! I look forward to reading them. Thank you!

Melinda Watts February 04, 2025 at 12:43 AM

Here’s an example of a joint CISO byline we did with our CISO at Splunk and customer (United): https://www.informationweek.com/it-leadership/a-new-era-for-cisos-navigating-regulations-and-unprecedented-threats