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Hi all! I'm launching a customer-only campaign for a new product. I have a plan from previous product launches, but I would love to get out of my bubble and get some fresh perspectives and creative ideas. If you've launched a customer-first product launch campaign and have any ideas you'd be willing to share or be open to getting on a quick call, please let me know. Thanks so much!
Given it’s a new product, you may not have customers who can share results prior to the launch. However, if you can target select customers, arrange for a “VIP briefing” in exchange for approved “forward thinking” quotes, that should make an impact.
Especially if you can capture the quotes IRL on video, so you can use them in as many asset types as possible for the launch!