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Hi all~I'm exploring the cadence for our customer newsletter & wanted to get your input. Have you found success with sending it once a quarter, or have you seen better engagement with a bi-quarterly cadence? Would love to know what's worked well in your experience.
we send our newsletter quarterly
Monthly for us
Monthly seems helpful for making sure any content / news / updates are still fresh / relevant
At Forrester we did some segmentation of the customer newsletter. The lead story was geared to the segment (we had 3 buckets) and the rest of it was the same content.
Might be worth considering to increase relevancy
We do a monthly newsletter for our admins and super users and a quarterly newsletter for the executive persona.
We send ours monthly.
@Wendy Stanton I've done both monthly and quarterly. It really depends on if your customers truly want the information you're sending them in the newsletter. What are your current open/click rates for your newsletter? Do your customers truly want a newsletter or is there a better way to send out updates beyond a newsletter?
We've been doing monthly and from Q4 last year we had around a 35% or so open % and around 5% or so Click to Open rate. We recently added video so we're going to see if that boosts engagement as well. We also host a quarterly product updates webinar for customers.
Monthly to very targeted personas.
@Ciana Abdollahian we do the same thing and have seen the same results
<@U08Q1CSQD5E> yes! I'll send you a DM with it