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Hi all, has anyone successfully enabled their account teams to negotiate logo rights- whether for public references or co-marketing? I’m looking for guidance or programs that help secure more public logos.
I did this at my previous gig, similar to Abigail's approach. Feel free to send me a DM if you'd like to chat
I've done this previously - Always include logo rights in the initial contract which could be red lined out. I found it extremely time efficient to then work with revops and capture that at the opp and account level so you can run reports.
We also would often negotiate give/gets when it came to case studies and references. They want a discount and we would get them to agree to a case study or to be a reference and have it written in the contract.
<@U08E9JC8TB4> I feel you!!