#general

Hi all -- happy Friday! For those of you running CABs or similar-named customer advisory boards, what kinds of topics do you cover with C-level customers? We are a very product-driven organization and sometimes struggle to keep the agendas appealing to C-level, without going too deep with product roadmap demos & feedback sessions. Our attendance has been poor lately -- except for this week where we had near perfect attendance for an AI roundtable discussion. We do have a relatively new Technical Advisory Board (TAB) with lower level/functional job titles and can certainly move some of the product heavy CAB topics to the TAB. But to fill the gap, I'd love to hear some example topics you have on your C-level advisory boards.

We do 4 CAB and TAB meetings per year (8 total). One of the CAB meetings is in person, and all the rest are virtual, about 2 hours long.