#general

General Discussions & Topics

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Marlee Ravid February 25, 2024 at 07:41 AM

Hi all, curious what best practices you can share or success you have had in capturing customer stories - opening lines of communication with the sales and primarily CS teams for finding eligible customer champions for webinars, testimonials, case studies, etc. Our CS team has scaled rapidly and lots of new faces - so trying to think of the best ways to open this line of communication!

Mindy Lyons Blackstock February 26, 2024 at 02:23 PM

Identify your executive sponsor and ensure they beat the customer story drum

Identify the WIFM - like Simon Sinek says, start with why. Get good metrics in there about why and how it’s important to the success of CS and Sales. Back it with data.