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Hey y'all! I'm leading a session at the CMA Summit in San Francisco next month on KPIs in Customer Marketing. If y'all know anything about me, I'm on the controversial side of these debates around what we should and shouldn't be beholden to, so if you're going get ready for some 🌶️ takes, though I promise (and hopefully @Cara Peterson, @Shannon Howard @Lauren Turner @Alexie Glover @Crystal Anderson <@U08MBG24LRM> can attest) they are normally well thought out and argued.
But as I'm putting my presentation together, I wanted to ask you fine folks your thoughts on a couple questions around your own KPIs and perhaps which ones you wished you didn't have to track and even more spicy, which ones you are forced to track that you wish you didn't have to.
👉 👈
It's completely anonymous, so thanks in advance!
This is a great question to pose on our reporting and dashboards call in two weeks. I’ll send people to this post to have them make suggestions.
Thanks @Mary Green (Owner CMAweekly). And just a humble Monday morning plug if you have a moment to fill out this survey that would be lovely!
Do you want me to share this in the newsletter @Daniel Palay?