Thread in #general - CMAweekly

Taylor Page January 22, 2025 at 04:42 PM

hey y'all -- i'm currently working to revamp our Customers page and how we display and highlight our customer stories. looking for some inspo -- does anyone have a Customers/Case Studies/Customer Stories page they're especially proud of? or other pages you've seen that you think look especially great!

Mary Green (Owner CMAweekly) January 22, 2025 at 04:55 PM

Here are some https://cma-weekly.pory.app/example-programs

Alexie Glover January 22, 2025 at 04:57 PM

These might not be the style you're looking to emulate, but these have been on my radar in the last few months:
• Klue
• UserGems
• PandaDoc
In general, I've been looking for customer story pages that bring together more than just stories (ie. all formats of customer evidence) and surface the impact right away, versus just displaying the customer name and making the user navigate to a landing page for quotes/metrics/etc.

UserEvidence also does a good job of this

Taylor Page January 22, 2025 at 05:02 PM

^^ that's exactly the direction we're going in

Jennifer Lyons January 22, 2025 at 05:09 PM

These examples look great. For some products, I think indexing and the ability to do a detailed search is just as important as the visual format.

Mary Green (Owner CMAweekly) January 22, 2025 at 05:24 PM

I wish more of these pages had predefined categories for the use case. Is it just me?

Jennifer Lyons January 22, 2025 at 05:25 PM

Not just you @Mary Green (Owner CMAweekly), but I guess it depends.

Vera Flores January 22, 2025 at 06:18 PM

I love Intercoms customers page https://www.intercom.com/customers

Casey Hibbard January 22, 2025 at 09:06 PM

Visually, I really like the magazine feel of Apollo.io: https://www.apollo.io/magazine/articles/customer-stories. Superside has a nice CS page too, with little oval buttons to click to narrow: https://www.superside.com/customer-stories

Mary Green (Owner CMAweekly) January 23, 2025 at 09:47 PM

You got a lot of great links here @Taylor Page what do you like best?

Evan Huck January 24, 2025 at 04:47 PM

Gong's is solid - https://www.gong.io/case-studies/

What I like about it:
• top carousel of 3-5 featured stories
• rolling wall/line of logos
• good organization w/tags, topics, industry filters, etc
• and of course their Customer Proof page is fire 😉 https://www.gong.io/customer-proof/
Another one I really like is Clay (homepage actually) - the logo wall has a little tag/pill that denotes if a logo has a case study behind it, and hovering over those pops up a Testimonial in a small modal - https://www.clay.com/

Alexie Glover January 24, 2025 at 06:05 PM

Clay's marketing is so good 🥹 they stand out so much! Their LinkedIn is unreal.

Taylor Page January 24, 2025 at 06:54 PM

these are all so awesome -- i think a lot of them look really good. we have some technical constraints that will limit what we can actually do on our eng, but i think we'll probably end up with something like Gong's