Thread in #general - CMAweekly

Emma Hanevelt April 07, 2025 at 10:49 PM

Hey there! Have any of you worked with the customer onboarding teams to share ways they can help identify advocates? Do they include any information about your programs in their content or resources?

Alexie Glover April 07, 2025 at 11:57 PM

Yes to both! I would also include Customer Education and the Customer Success hand off as other key contacts in setting up a holistic customer journey. Ideally, Customer Marketing/Advocacy has a hand in the background helping to build that journey.

Mary Green (Owner CMAweekly) April 08, 2025 at 03:43 PM

I believe @Katlin Hess has done something very similar with her teams at G2.