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Hey there! Does anyone have advice and/or resources on customer segmentation? I’ve been asked to lead a project focused on organizing and enriching our customer data to drive more targeted, effective engagement. If you’ve tackled anything similar, I’d love to hear what’s worked (or not) for you.
There isn’t really a one size fits all approach here; a lot depends on what your company’s priorities are and what data you have to divide into segments. You could look at things like industry, deal size, tenure, product used, role, engagement, where they are in the customer journey, etc. If you really have no guidelines for what attributes to segment on, you can use chatgpt to analyze the data and have it identify patterns as a starting point.
Thanks <@U0806J8HHHR>
@Kayleigh Bateman The report is available at
Segmentation and customer contact databases is my jam. If you would like to chat, let’s set up a 1-1.
Thank you all! @Irwin Hipsman, would love to set up some time to chat.