#general

Hey Liza! My experience is that the investment didn't equal success in terms of generating reviews. I did not see value in investing to "unlock" their API integration. We have had success driving reviews on this platform as part of a larger campaign though! And have especially had success with European customers.

HEYY! thank you! that is exactly what I was wondering, if the API integration was worth it. We need to drive positive reviews to this platform desperately, as it is high in google search. Did you use the API integration in your larger campaigns? Or generate reviews through their email interface? @Alexie Glover

We did not opt to use the API integration. It wasn't part of the active subscription and we didn't feel there was enough proof that the API integration drove more reviews than the email interface. We also used our own emails with direct links to the Trustpilot site. This decision was made in February/March of this year. It might be something worth revisiting now if there have been significant changes to the Trustpilot subscription model (I haven't personally investigated).

Truly, the differentiator for us with Trustpilot was sending it to the correct audiences. We had much more traction with European and non-English-speaking customers on Trustpilot—because it's much more popular for everything in Europe. We also had the benefit of localized language support in-house, so our messaging was always on point for our non-English-speaking audiences.