#general
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Hey all! I'm currently prioritizing ways to identify champions in our b2b accounts, specifically our targeted or key accounts. Has anyone had any success identifying champions and inviting them to your advocacy programs? If so, what channels or campaigns have you found most successful. Thanks!
Great point @Emma Hanevelt. Amy-That was my next thought too, is if product (or another relevant team) can you help identify users who are in your product regularly. Another avenue to pursue could be looking at user feedback in the form of NPS surveys or external review sites (though you may or may not get enough identifying information to determine who the user is). We sometimes source references from G2, users that have left a G2 review and selected the option to be a reference. Not sure if that's only available with the paid version.
Thanks, both! I don't believe we use Pendo, but we can work with our data scientists team to identify power users.