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hey all. Happy New Year! A quick question for this group. I am compiling content for our upcoming Global Marketing Team Off-site meeting in New York. An agenda item I am working on is around the concept of “customer fluency” which I am hoping to structure as follows:
- Have a stand-and-deliver exercise, where each marketer is given homework in advance of the session to prepare to talk through a case study or customer success story in their own words in their own way, in front of the larger group. The goal is to get each marketer more familiar with our customers, what they do, and how we help them. Really embedding that into everyone’s workflow.
- Then, once stories are well embedded, work with the group to brainstorm on how we can do an EVEN BETTER job at leveraging our existing stories in ways beyond how we do it today. Really being creative, pushing the needle, challenging ourselves to think outside the box. So, my question for this group is has someone run an exercise like this before, and if so, would they be open to chatting about how it went? Thanks in advance and talk soon. 🙏
Great idea! I haven't done this before, but looking forward to hearing how this goes for you!
thanks so much for the support and kind words, @Shannon Howard. I will defintely let you know how it goes. thanks and talk soon!
@Evan Jacobs I love this! We did something similar with our sales team at one of their QBRs. AEs were paired up to work together to create an elevator pitch for a customer story. We broke them into small-ish groups to pitch to each other. SVP picked random people to pitch onstage ... and he'd randomly call out others throughout the event to pitch on the spot. Let me know if you want to talk it through! I love the idea of doing this within marketing.
I've seen a couple of instances where CSMs were partnered with marketing to pull their best customer stories.
thanks so much, @Jeanne Talbot and @Kristine Kukich for the support!
@Jeanne Talbot I will DM you. thanks!