#general

Hey all. A quick question for this group: for those who have already completed a Customer Awards Program, how did you showcase the value of such a. program to your GTM Leadership team? I feel that some results of an Awards Program can be direct and easily attributable, but some other impacts are felt either on a much longer timeframe or are simply hard to measure. How have folks here shown ROI from their Awards Programs, beyond the content creation and activation lens? Thanks for letting me know!