#general
General Discussions & Topics
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@here So i'm leading on a session this friday on our weekly call about one of my favorite (and i suppose controversial given my take on the situation) topics...How we show/define value of our CMA programs
In anticipation of that, I have a quick ask (well two asks since it's two questions) so we can set the stage properly.
• What is the top line value metric that you have to (or feel like you have to) report on to show your value?
• What is the top line value metric that you wish you could use to show your value instead?
If you could spare a few quick seconds over the next two days to answer here in a 🧵 that would be much appreciated. Thanks!
- Revenue influenced
- Sentiment/account temp
1: Definitely how we are influencing revenue.
A funny story- I work with out data team a lot on reporting and yesterday they asked me what was the best way to track impact on the data reports they are supplying us. So it is not only CMA- now everyone is trying to identify tangible value metrics about their work.