#general

General Discussions & Topics

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Kelly Brenneman June 17, 2025 at 11:33 PM

@here Hi Everyone! One of my friends, and former co-workers, is wanting to learn more about customer marketing. She is currently in marketing ops and would like to transition into our field (customer marketing and/or advocacy). Does anyone know of any upcoming webinars that I can suggest to her to learn more? What about additional training? Obviously, I'm meeting with her to tell her everything I know but I would love to be able to give her something more. Thanks!

Cara Peterson June 17, 2025 at 11:40 PM

Not a webinar, but this podcast is amazing: https://open.spotify.com/show/5MSdJsVcBN0eLAw3mWEXDK?si=42f30d22b355468c

Also, @Leslie Barrett’s newsletter: https://cmasoulmate.substack.com/

Amy June 17, 2025 at 11:50 PM

I have sent several resources to someone else who is just getting started. Have the person send me a LI connection. Happy to send over links to resources.

Heather Quitos June 18, 2025 at 11:43 AM

happy to connect with her if you'd like... my previous roles were in content + marketing ops before moving into customer marketing. feel free to have her connect + reach out on LI

Shannon Howard June 18, 2025 at 01:37 PM

Champion has a new podcast and Captivate Collective has Talk Advocacy to Me. It's no longer running, but Beat the Drum was a great way to learn about CMA.

Captivate also does certifications that would be really foundational and also help your friend start building relationships in the field!

Shannon Howard June 18, 2025 at 01:37 PM

Obviously joining this community & the Friday calls would be awesome, too. 🙂

Alexie Glover June 18, 2025 at 03:00 PM

@Shannon Howard can you link Champion's podcast?! I haven't seen it before!

Shannon Howard June 18, 2025 at 03:39 PM

I may be jumping the gun here, because they're recording a bunch of episodes to release at once, but: https://podcasts.apple.com/pt/podcast/customer-champions/id1815330433

Kelly Brenneman June 18, 2025 at 04:13 PM

Thank you, Everyone! Truly appreciate the suggestions.

Rachel Bonistalli June 18, 2025 at 11:53 PM

I've also listened to the Peerbound Podcast and Kevin Lau is the most recent episode. Alexie also recently did an episode. https://open.spotify.com/show/5GO3n6pATX10fkY8lgf3GX

Mauro Perez Gaona June 23, 2025 at 07:22 PM

Hi @Kelly Brenneman, she can check out our content hub. We have articles, templates, workbooks, ebooks, and podcast episodes 🙂 https://www.wings4u.com/the-advohub