#general

General Discussions & Topics

Thread

Irwin Hipsman January 05, 2026 at 03:57 PM

Happy Monday Jan 5. Are there any PLG people in this community. Am curious as to the differences of doing CMA between a sales led vs a product led growth organization.

Rachel Ward January 05, 2026 at 08:01 PM

I worked for a PLG company and not sure if they are in here, but CallRail customer marketing team is still PLG. Carly leads the team.

Irwin Hipsman January 05, 2026 at 09:23 PM

Thanks so much. My sense is customer marketing people at PLG are closer to customer lifecycle unless they have enterprise clients and then more traditional advocacy kicks in.

I will reach out to Carly.

Lauren Turner January 05, 2026 at 09:41 PM

I was in product marketing at PLG companies (consumer electronics) prior to going into CMA. My experience there was that CMA at PLG companies tends to be more voice-of-customer focused programs (CABs, beta testers, etc). If community is involved, CMA usually has a hand in identifying and leveraging power users to help less savvy/new customers upskill.