#general

General Discussions & Topics

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Maria Braune October 31, 2025 at 05:10 PM

Happy Halloween! Q … who has experience creating / running an executive sponsorship program? I would love to understand what your expectations were for the program. We created one but I don’t think our Execs are understanding the assignment 😞. Any type of playbooks/ docs/ would be awesome to look over.

Mary Green (Owner CMAweekly) October 31, 2025 at 05:45 PM

We did an executive sponsorship program at Demandbase, it was a lot of work. We had to be very descriptive on every action they should take, set up calls to check in, etc. It's a big lift (in my opinion).

BTW I saw a post by you on LinkedIn recently and I thought gosh I miss seeing her in the community πŸ™‚

Maria Braune October 31, 2025 at 06:13 PM

IT really is a LOT of work! And knowing that you have limited time with the C Suite to explain it - that is even more stressful!

Mary Green (Owner CMAweekly) October 31, 2025 at 07:10 PM

@Angela Wells do you have any experience with this?