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Happy Friday! I'm looking for some averages for improved outcomes when an organization has a solid reference program (or an active community) vs orgs who don't. (Deals with reference support close X faster/X bigger, Accounts with engaged community members have X more customer lifetime value, etc.) I want to apply those generalizations to the real numbers in my org to show the potential impact of customer marketing on our revenue until I get my programs up and running and can measure actual impacts. Any ideas? 🙏🙏🙏
So we were able to show that orgs that were actively using/visiting our community had on average a NPS score 10% higher than those that didn't.
In terms of revenue, combining community and customer marketing, we influenced 12M USD in pipeline for 2023, but I no longer have access to the core data to help figure out trends or averages, sadly.
Hi Sarah, I'm always on the lookout for current statistics related to community/advocacy programs. You'll find a lot of the stats quoted in articles/blogs are quite dated!
We do regular analysis of our clients' customer base related to spend and longevity. Looking at current research (from our sampling), I can share that advocates spend on average 5.6x more than non-advocates.
Thank you! I figured it would be a trick to get numbers on potential impact, since I already know it can be hard to measure actual impact. If anyone has their own metrics to share, maybe I can average the impact and apply it to my org. In any case, I'll keep looking and share any good stuff I can find.