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Good morning ☀️ I am interested in any examples of how you have successfully launched a new platform (UserEvidence, Deeto, etc) with the sales team - like a kickstart program to get them excited and quickly up-to-speed on the new software - what it is, how it will benefit sales in closing deals, etc? Some examples might be a kickstart incentive, a live and recorded webinar, and office hours. Thanks!
I’ve done that through official kickoffs (with decks, hotlinks to assets and training recordings), contests, and also joining them on a few sales calls to demonstrate when and how to loop in the CMA programs/assets in real time. When they were not amenable to that, I’d go through a few Gong recordings and point out where in the conversation the CMA stuff could have been interjected. I also made a big point of congratulating sales AND the customer on the all-hands Slack channel when a deal closed with CMA influence.
@Amy I spoke about this at CMA in SF (specifically for implementing Deeto). I think I have the slides, still — feel free to send me a message and I can share it with you