#general

General Discussions & Topics

Thread

Tiffany P. Nguyen July 18, 2024 at 05:27 PM

Good morning/afternoon Marketers! How do you drive reviews, manage references, etc. and what platform are you leveraging if you are using one? Curious what people are doing without Influitive. Thank you in advance. I have done the following: requested one in a lifecycle/nurture campaign, requested them after a positive resolution of support tickets, executed contests with CSM's, and worked with G2, TR or the various review companies to drive campaigns. What am I missing?

Kiely (Monteiro) Hajjar July 18, 2024 at 05:29 PM

Hi Tiffany! For reviews: I’ve added an in-app pop up in product, added it to the product sign in page, and collected them at events as well. If you have a customer community you could post there as well.

Tiffany P. Nguyen July 18, 2024 at 05:34 PM

Thank you Kiely. Yes, we do also ask at events. Community is also a great place if we have one.

Joel Primack July 18, 2024 at 05:54 PM

I’m pretty sure Champion and Orca are helping orgs drive reviews too.

Gianna Scorsone July 18, 2024 at 06:25 PM

Thanks for the mention @Joel Primack. @Tiffany P. Nguyen we spoke a while back, here to help in any way.

Perri Chaikof July 18, 2024 at 08:23 PM

We use Deeto.ai. We run our entire customer advocacy program through there. We use certain triggers to identify when we should add someone to Deeto (ie strong NPS score, renewal, positive quote flagged by account team). We are considering SPIFFs to incentivize account teams to add happy customers to Deeto themselves, and make this a regular motion in our customer lifecycle that anyone can action - not just the customer marketing team.

Leslie Barrett July 19, 2024 at 03:23 PM

I love to ask after implementation/onboarding. Assuming you have a straightforward/happy process 😁