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for those of you that are doing email comms -- whats your average open rate for customers specifically
@Amanda Peacock mind if i steal this question for a live webinar we are doing on this very subject (Customer Comms) next week?
Something tells me that @Shannon Howard & @Cara Peterson would have opinions.
Has depended on the company and type of comm.
Usually 35-40% for newsletters. Current company product update email open rate is 80-85%.
I don't think 20-30 is bad for customers tbh depending on topic. Obvs would prefer higher but I've been at previous jobs and it was 8 percent when I got there!
Yea we were hovering in that range when I took over. It's been a process, for sure!
Wow @Shannon Howard !
@Shannon Howard 80-85% is AMAZING
It also depends on the quality of your distro list. Using a newsletter as an example - If it's being sent to everyone, with no filtering, then maybe 10-15%. With some targeting, 35%.
+1 on pendo, particularly when leveraging the Salesforce integration
@Daniel Palay can you share more about your webinar? Would love to register if it’s open to general public.
I'm usually around 40-60% ... I credit a lot of that to using Gainsight for emails. They look like they come from me in Outlook. No fancy stuff.
@Leah Miller here you go