#general
General Discussions & Topics
Thread
Charlotte Weiss
August 04, 2025 at 05:34 AM
Does anyone here also not focus on ABM strategies for customer marketing? We don't really do it at my company for customers, only for NN. Also keen to hear about some ABM strategies you've all made for customers!
Shannon Howard
August 05, 2025 at 11:52 AM
@Leslie Barrett had a whole ebook on customer ABM. And @Marie Elliott has talked about it before!
Kristin Blye
August 08, 2025 at 01:23 PM
Hi @Charlotte Weiss! We just started strategizing this. Focusing on expansion opportunity cohorts with similarities and partnering with our NN DG manager to see what we can replicate for the customer persona.